The Show Must Go On…

ALW Entertainment is a premier full-service entertainment and event production company headquartered in Dallas, Texas. For years, ALW Entertainment has been committed to producing unforgettable live experiences through national concert tours, large-scale cultural events, sports entertainment, and community-centered productions that brings audiences together from across the country. 

Founded by renowned promoter and entertainment consultant Al Wash, ALW Entertainment has earned a respected reputation within the entertainment industry for delivering high-quality events and creating impactful partnerships that connect artists, brands, and communities. The company is widely recognized for its national jazz and gospel concert promotions, as well as producing one of the nation’s most recognized HBCU traditions, the State Fair Classic. 

The State Fair Classic first originated between Wiley College and Langston University in 1925. As time passed the teams that played in the State Fair Classic many times until it finally settled in 1985 to Prairie View A&M and Grambling State University. Today the State Fair Classic has become a staple event within HBCU culture and one of the most anticipated annual football rivalries in the country. Held during the historic State Fair of Texas at the Cotton Bowl Stadium in Dallas, the Classic represents far more than a football game. The weekend serves as a celebration of tradition, culture, music, education, and community, bringing together alumni, students, families, organizations, and supporters from across the nation. 

For decades, the State Fair Classic has showcased the pride and excellence of Historically Black Colleges and Universities through an exciting combination of elite football, nationally recognized marching bands, live entertainment, community engagement, and cultural experiences. The event continues to create lasting memories while honoring the rich history and legacy of HBCUs and their impact on generations of students and communities. 

Beyond the game itself, the State Fair Classic weekend has evolved into a major cultural experience featuring fan events, concerts, alumni gatherings, Greek organization activities, educational initiatives, and entertainment that highlights the energy and spirit surrounding HBCU traditions. Through its continued growth and national recognition, the event has become one of Dallas’ signature annual entertainment experiences. 

Throughout his career, Al Wash has worked alongside some of the entertainment industry’s most respected artists and personalities, including Prince, Tyler Perry, Kirk Franklin, Fred Hammond, Fantasia, Lyfe Jennings, Gladys Knight, Dave Koz, Boyz II Men, KEM, Brian Culbertson, Warren Hill, Chante Moore, and many others. Through these collaborations, ALW Entertainment has continued to establish itself as a trusted name in live entertainment, event production, artist promotion, and strategic consulting. 

At ALW Entertainment, we believe entertainment has the power to inspire, unite, and create lasting memories. Our mission is to produce experiences that celebrate culture, elevate communities, and leave a lasting impact on every audience we serve. 

Corporate Partnerships

At ALW Entertainment, we value the importance of strong corporate partnerships and the impact they create within the entertainment and community landscape. Through sponsorships and strategic collaborations, we provide brands with meaningful opportunities to connect with diverse audiences while supporting culturally significant events and live entertainment experiences. 

As a corporate partner, your brand becomes aligned with some of the industry’s most respected artists, nationally recognized events, and highly engaged audiences. Our events offer unique opportunities for visibility, audience engagement, experiential marketing, and long-term relationship building within the communities we serve. 

We offer customized partnership opportunities designed to align with your company’s marketing goals, community initiatives, and brand objectives. 

Sponsorship Opportunities Include: 

• Event Sponsorships 
• Corporate Partnership Packages 
• Brand Activations 
• Vendor & Promotional Opportunities 
• Community Engagement Initiatives 
• Hospitality & VIP Experiences 
• In-Kind Sponsorship Opportunities 

We look forward to building impactful partnerships that create memorable experiences for audiences while delivering value and visibility for our sponsors and partners. 

Contact Us

To learn more about corporate sponsorship opportunities, please contact us by filling out the form below

We look forward to hearing from you!